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All Musings

June 1, 2026 · 3 min read

Why SIDECAR

A founder's letter about the creatures who ride shotgun.

Draft scaffold. Replace this body with the real founder's letter (brief §6.5 #1).

There's a particular kind of love that doesn't ask for much. It rides along. It waits by the door. It is, more often than not, asleep on the thing you needed.

This is a letter about that — and about why we started a company named for it.

The road

Write the story here.

The work

Write about the six lines of business as one creative practice here.

Get the next one.